Customer satisfaction for e-business, search.
Customer satisfaction has always been an issue with any kind of e-business and this new article talks about some of that.
Once again, surveys and statistics lie depending on what you're looking for. In this case it looks like they're asking people generally are you more satisfied or how do you rate satisfaction. In general, the level of satisfaction went up. They conclude that online business and search engines are improving the customer satisfaction figures by delivering better service. Well, duh. But when they talk about this, it's almost as if they talk about it like it was in a vacuum. The reason for this kind of improvement is because of increased competition pure and simple. When there is more competition, then things improve or a company slags and dies. I wish that government understood this concept or public school systems which have lost any sense of the competitiveness or die concept. It's funny how we all believe in the market, in it's ability to reward good business and weed out the bad ones, but we still treat these improvements as some kind of voluntary effort by companies. How silly. If there wasn't any competition, then we would have mediocre e-business, no one tries hard or is pushed when they don't have to, it's human nature. Look at the former communist bloc to see how that experiment worked!
Anyway as they look at search engines, Google still tops them all in customer satisfaction, but we all know there's room for improvement there and potential opportunities for startup search engines too.
Search marketing services by RealWebMarketing.com
Once again, surveys and statistics lie depending on what you're looking for. In this case it looks like they're asking people generally are you more satisfied or how do you rate satisfaction. In general, the level of satisfaction went up. They conclude that online business and search engines are improving the customer satisfaction figures by delivering better service. Well, duh. But when they talk about this, it's almost as if they talk about it like it was in a vacuum. The reason for this kind of improvement is because of increased competition pure and simple. When there is more competition, then things improve or a company slags and dies. I wish that government understood this concept or public school systems which have lost any sense of the competitiveness or die concept. It's funny how we all believe in the market, in it's ability to reward good business and weed out the bad ones, but we still treat these improvements as some kind of voluntary effort by companies. How silly. If there wasn't any competition, then we would have mediocre e-business, no one tries hard or is pushed when they don't have to, it's human nature. Look at the former communist bloc to see how that experiment worked!
Anyway as they look at search engines, Google still tops them all in customer satisfaction, but we all know there's room for improvement there and potential opportunities for startup search engines too.
Search marketing services by RealWebMarketing.com


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