84% of Americans online using search

Search engines are used by 84% of Americans that are online. Obviously, that's what's going on. People go online a good portion of their time to find something. There are not as many casual surfers as there was at the beginning. Do you remember those stories about people who were on the computer constantly? They were on 24 hours just visiting sites for who knows what reason. I think the novelty of the internet has worn off for a lot of people and they are finally getting settled down using it as a tool. It's a tool to find things or information that you're looking for. It's that simple. With the proliferation of good search engines with more to come, this trend will stay very high. It will be interesting when people are able to do a more personalized search which everyone is talking about these days. Imagine creating an algorithm for searches based on your likes and dislike or what you actually do on your computer.

I wonder how many of these searches are for idle curiosity or for actual information seeking. And I'm talking about the quality of the searching, not just the raw numbers. The raw numbers mean that about 3.9 billion searches were done by Americans in June. Big deal, show me what were the basic needs behind those searches or the motivations, that's what would be interesting. After all, it's the motives that really matter even more than trying to prove the internet is really pervasive. I think that issue was settles a few years ago.

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